Social media and the interwebs can feel like a never-ending hamster wheel hellbent on newness and what’s next. While the rapid shifting of trends can quickly turn sour, when the novelty involves Pantone’s Color of the Year, I’m willing to jump on the wheel with the rest of my rodent pals.
Last week, Pantone announced Peach Fuzz (or 13-1023) as the 2024 Color of the Year, and not only is the hue peacefully tranquilizing, but the delicate name absolutely formalizes its clickbaity inevitability.
While we might think of color as an innocent design element, often, it can spark alienating and polarizing opinions. Peach Fuzz, however, immediately tends to calm the eyeballs with its innocent charm and charisma (er, rizz, whatever you call it). How could anyone dislike the tender, soft, warm hug of a color you’ve been craving?
While we haven’t seen pastels overwhelm the packaging space in quite some time, below, we’re showcasing a few projects featuring hues similar to Pantone’s Peach Fuzz.