Bloom Beer Adds A Sense Of Femininity To The Beer Space

Clémence Gouy and Marta Veludo Studio’s packaging design for Bloom Beer is a vibrant celebration of creativity and collaboration. Born out of a lockdown-inspired personal project that started in 2020, the packaging reflects the designers’ exploration and trial-and-error approach to beer brewing as novices. The experimental IPA collection, infused with Lavender, Hibiscus, Orange Blossom, and Jasmine, echoes the various flavors. Using bright, playful colors and shapes breaks away from conventional beer packaging, infusing a refreshing and unconventional energy. Embracing a feminine realm, the design adds a unique touch rarely seen in the beer market, making Bloom Beer a visually striking experience.


Bloom is a personal project that started brewing in 2020, in the middle of the lockdown.

As designers, we were wondering how our creative process of exploration, trial and error could apply to a different field – and thus picked up beer brewing as total novices. 

Embarking more creative friends along the way, each added their own flavor to the mix. The result is BLOOM, an experimental IPA collection brewed with flowers and love. We brewed 4 different flavours with Lavender, Hibiscus, Orange Blossom and Jasmine

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Bonus : we had something to share with friend and an excuse to celebrate once social gathering was possible again.

This project wasn’t possible with the help of Léane BeaquisAgathe Challeton and Joana Tavares

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