Vasudha Bakshi’s packaging design for Lata Rani, an authentic Indian chutney brand, intertwines tradition and modernity. The label design features vibrant hues of deep reds, lush greens, and warm yellows, evoking a sensory journey through the brand’s diverse flavors. The stunning illustration, both rustic and refined, serves as a visual ode to Lata Rani’s commitment to time-honored recipes handed down through generations. Against this vivid backdrop, the black illustration and typography create a striking contrast, adding a contemporary flair that makes the design pop, striking the perfect balance between classic and modern aesthetics.
Lata Rani is an Indian chutney brand that prides itself on crafting traditional, flavourful chutneys using age-old recipes handed down through generations. The brand’s mission is to bring the rich and diverse tastes of India to every table, creating a memorable culinary experience. The visual identity and label design for Lata Rani’s chutneys is a harmonious blend of tradition and modernity, capturing the essence of India’s vibrant culture and its timeless culinary heritage. The four flavours are encapsulated in rich hues of deep reds, lush greens, and warm yellows that evoke a sense of warmth and flavour.
