Canwei Lai’s packaging design for CHOCMEET highlights a visual representation that skillfully merges the brand’s commitment to providing healthy, natural, and plant-based snacks for the younger generation with a vibrant array of innovative taste experiences. As the trend of “sugar-reduced” chocolate gains popularity, Qiaohe’s chocolate varieties promise consumers a delightful and novel taste journey. The packaging transforms text into graphic language and draws inspiration from the collision of two taste buds, using Chinese characters to illustrate different flavors and create a delightful surprise.
As an emerging chocolate brand, CHOCMEET’s raw materials are from Belgium, and it is committed to providing healthy, natural and plant-based snack food for young people.
In recent years, “sugar-reduced” chocolate has been highly praised by the public, and the chocolate flavor launched by Qiaohe can bring consumers a new taste experience.
When bananas meet cocktails, when blueberries meet sea salt, when green plums meet cinnamon… From vision, taste to aroma, taste, giving new life to chocolate.
Text not only carries the meaning of content, but also can be transformed into graphic language. Using words as the carrier, the inspiration of Chinese characters is drawn from the collision of two taste buds. The combination of the two strokes explains different tastes, and is also full of “coincidence” surprises. Novel flavors meet interesting word games.