Founders Makers has beautifully crafted the packaging design for PrePear, the 100% Korean pear juice pouch. Tailored for those embracing a sober curious lifestyle, PrePear celebrates joy without compromising well-being. The vibrant visual identity, led by a punchy logomark highlighting the key ingredient, the Korean Pear from Naju, uses a bright, bold palette to evoke positive energy. Packaging this juice in a pouch leans into the nature of living a life filled with joy, as it adds an element of newness into the beverage category for adults.
PrePear, the handy pouch of 100% Korean pear juice has launched in the UK with brand messaging, verbal & visual identity and packaging by Founder Makers, powered by the Founders Forum Group. Positioned as your secret sidekick, your right hand person, the pocket-sized drink that means you can afford to let your hair down a little bit and not feel rubbish the next day, whilst enjoying a natural drink packed with micronutrients and antioxidants. The new brand and identity is created for the kind of person who wants to enjoy a drink but doesn’t want to pay the price the next day.
In a world where people are exploring “Sober Curious” lifestyles, PrePear is the opposite as a brand that celebrates enjoyment and fun. Catering to those who love to have a good time but still care about their well-being. The brand’s verbal identity was led by the brand’s mission to enjoy the moment. The brand strapline “PrePear Yourself” is a reminder to take your PrePear pouch before you dive into the night, promising to get you ready for a great night out and ensuring your morning is a breeze. The brand features a punchy logomark that heroes the key ingredient – the unassuming Korean Pear from Naju.
The bright bold palette evokes positive energy and a refreshing take on that feeling the morning after a couple of drinks. The packaging also uses metallics to give a contemporary twist on the age-old drink. Images of people midflow in conversation and living in the moment are the heart of the brand world, focusing on living a well rounded life – where a hangover is well and truly out of the picture. “After we discovered just how effective drinking Korean Pear juice was for our hangovers, we soon came to find out that in South Korea, they have been drinking it to reduce hangover effects for centuries. It was then that we knew this product had to be shared with the UK market, and we needed our brand to stand out.
Our vision was always to create a strong visual identity that was easily recognisable and had character – Founders Makers helped us to achieve this. The feedback we receive on the effectiveness of the product has been incredible, however people almost always comment on the great packaging design too.” said Priya Pankhania, co-founder of PrePear.