Ech Creative Agency Blends Tradition and Modernity for Kite Coffee

Elevating Kite Coffee’s brand identity, ECH Creative Agency crafted a packaging design that blends tradition with modernity. The packaging reflects the brand’s youthful, vibrant, and passionate spirit, balancing contemporary and minimalist design styles to introduce a fresh perspective to the Vietnamese coffee industry. The logo, a fusion of a kite and coffee, incorporates three color clusters representing various roasts—red for dark, yellow for medium, and green for light. This graphic identity celebrates local cultural diversity and coffee varieties and positions Kite Coffee as a dynamic and inspiring choice for coffee enthusiasts, bridging the gap between tradition and contemporary creativity.


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Kite Coffee is a new coffee brand established in 2021 in Da Nang, Vietnam. Founded by an ambitious team backed by the diversified corporation VNGroup, Kite Coffee hopes to bring a brand with high-quality coffee products, from harvesting to packaging. All processing is strictly guaranteed to bring delicious cups of coffee for first-time customers to experience.

In addition, this is not only a place where customers come to experience coffee but also a place to enjoy a great atmosphere and service style, along with unique and meaningful souvenir products. Our initial ideas considered using the image of a kite combined with images related to coffee beans. However, the challenge we faced was how to build an all new graphic brand identity that was youthful, vibrant, and full of passion, while also incorporating the tradition that the brand wanted to convey.

The design solution was to coordinate between contemporary and minimalist design styles, which has brought a new color to the coffee industry in Vietnam. Our Kite Coffee brand vision reaffirms a brand imbued with local cultural identity, focusing on customer service and high-quality coffee products. The graphic identity serves as a highlight of the diversity of local cultural identities and variety of coffee beans. Meanwhile, logo symbol is a combination of the image of a kite and a bunch of coffee with three color clusters from dark to light: red for ripe beans (dark roast), yellow for medium-ripe beans (medium roast), and green for slightly ripe beans (light roast), while maintaining a contemporary and dynamic look. Through the brand’s new graphic identity, we aim for this consultancy to bring completely new and different experiences, specialized in helping inspire to people who love coffee and creativity between the formal and the inspiration with a contemporary graphic system.

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