Kingdom and Sparrow’s packaging design for The Roost Winery’s new bottles showcase the Blue Mountains, Canada, where the winery is based. In a region where temperatures can descend to -50 degrees, Roost Winery thrives by cultivating hand-grown and harvested cold-climate varieties. The packaging, designed for outdoor enjoyment, features a hand-painted grape and vine image integrated into a refreshed logo, creating an organic and approachable feel. The ‘oo’ in ‘Roost’ serves as windows for brand identity and information, maintaining a connection to the winery’s natural philosophy. The earthy and natural color palettes echo the winery’s surroundings.
Roost Winery is based in The Blue Mountains, Canada. A beautiful location surrounded by lakes, rivers and hiking routes. But where it can hit -50 degrees – a difficult place to have a vineyard. Roost have successfully developed their own hand grown and harvested cold climate varieties. They came to us for branding for a new product; 200ml bottles ideal for a barbecue, picnic or lakeside lunch.
The new brand needed to appeal to this outdoor lifestyle audience, without losing the connection to the existing brand or their natural philosophy. Our in-house design team created a hand-painted grape and vine image which is utilised as part of a refreshed logo, with elements used across the rest of the brand world. The packaging utilises the prominent ‘oo’ on ‘Roost’ to create windows for the brand identity and information. These are also used across the brand world to crop in on the illustration asset. The colour palettes were chosen to feel earthy and natural, but add a sense of warmth and approachability.
