Felipe Couto Studio’s packaging design for Botânica Sertaneja Labels is a visual ode to the essence of ancestral and artisanal perfumery. Crafted with attention, the labels serve as a gateway to a sensory journey. The design embodies purity, simplicity, and positivity and conveys the brand’s philosophy of addressing complexities with an uncomplicated perspective. Thus, the packaging becomes a tangible expression of Botânica Sertaneja’s commitment to a harmonious and genuine olfactory experience.
Botânica Sertaneja is an ancestral and artisanal perfumery that produces and sells herbal perfumes that reveal aromatic secrets, leading its user on a unique journey of self-knowledge. And for this project we developed labels that inspire purity, simplicity and positivity towards oneself and the world.
The design developed aims to show that the brand sees things simply and believes that great solutions can be found when we deal with issues in an uncomplicated way, in addition to expressing authenticity, spontaneity and transparency.