Funky Agency crafted a packaging design for ArtIchoc that embodies the brand’s identity as a gastronomic art space. Drawing inspiration from the bean-to-bar concept and the use of rare cocoa varieties, the packaging reflects the project’s commitment to chocolate as a modern work of art. The visual identity, highlighted by calm colors, emphasizes the team’s expertise and passion, resonating with the core product. The packaging design mirrors the brand’s philosophy, where each dessert becomes an exhibit in a museum, inviting customers to experience art through the tactile and edible presentation of their chocolate creations.
ArtIchoc is a gastronomic art space divided into three zones: an atmospheric cafe, a corner with branded products and a take-away window. The institution was created out of love for chocolate for those who share this love. That’s why all the items on the menu are chocolate-based. We did a lot of brainstorming together with the founder of the project to formulate the key attributes and unique idea of the future brand.
The bean-to-bar concept, the rarest and most expensive cocoa varieties at the heart of the menu items, the team’s immense love for chocolate and the desire to develop the culture of this product in Russia became the main factors of the project’s identity. From here they built the brand positioning — chocolate as a work of modern art. For those who are looking for aesthetics and inspiration, who are open to new things and, of course, who love chocolate.
The name reflects the idea of art and chocolate intertwined in the project. The same philosophy is translated through the serving of drinks and desserts, the names of the dishes, and collaborations with contemporary artists. The visual identity emphasizes the lettering in the logo and the illustrations, which are designed to emphasize the aesthetic and inspirational nature of the brand. The signature calm colors are associated with the core product and emphasize the depth of the team’s expertise and passion for what they do. The theme of art was developed in the brand communication. We formulated the key message “ArtIchoc shortens the distance with art” and held a photo shoot. For this purpose, we were inspired by museum aesthetics and in the shot each dessert acted as an exhibit that can be not only touched, but also eaten.