With a motto like “the snack that smiles back,” Goldfish is a brand that, humbly, can do no wrong. Perfect for kids, nostalgic for adults, and delicious for everyone, the little yellow fish are ubiquitous for snacking.
And if that weren’t already enough, the brand has just launched a new line of snacks dubbed Goldfish Crisps, a refreshing take on potato chips.
The initial launch includes three chip-inspired flavors: sour cream and onion, cheddar, and salt and vinegar. Each of the three packaging designs, created by the brand’s in-house team, follows the same visual hierarchy, including a pouch reminiscent of original Goldfish packaging, a soft gradient background, the Goldfish logo at the top with “Crisps” printed below, and three Goldfish crisps “swimming.” Each flavor comes packaged in a different color pouch, inspired by the flavor and following the same visual cues as typical chip packaging; sour cream and onion, for example, are in a green pouch, naturally.