HUMAN’s packaging design for Malachela Brewery reflects a dedication to capturing the unpretentious charm of beer culture, fostering effortless connections. By introducing a cast of charming characters into the design, the packaging adds a playful touch to the overall ambiance. The Malachela monogram, inspired by the top of a beer can, serves as a subtle yet meaningful symbol, contributing to the brand’s authenticity. Every element within the packaging has been thoughtfully curated, ensuring a warm and welcoming atmosphere.
Our design approach revolves around embracing the down-to-earth charm around beer that makes people connect effortlessly, thats why we opted to create a cast of lovable characters into the mix, each carefully chosen to embody the genuine friendliness we wanted to portray. These characters, capture the delightful essence of being a little tipsy and carefree, that add a touch of playfulness to the ambiance.
The Malachela monogram was inspired by the top of a beer can, a subtle yet meaningful symbol. Every element within the restaurant has been thoughtfully curated, ensuring an atmosphere that feels authentic and welcoming.
Welcome to Malachela, a space where the atmosphere is always warm, the vibes are genuine, and there’s never a “mala chela” in sight—just great beer, flavor and joy.