Lynxeye’s packaging design for Tangent GC’s new range of Eau de Parfums embodies a perfect fusion of form and function. The aluminum bottles, chosen for their durability and light-shielding properties, protect the perfumes from harmful light and offer a virtually indestructible and lightweight solution for travelers. The typography, consistent with Tangent GC’s established design system, takes a minimalist approach, enriching the overall refinement of the packaging.
A new range of Eau de Parfums are launched by the organic beauty brand Tangent GC. The new EdPs come poured in aluminium bottles that shields the perfume from harmful light. The bottle itself is virtually indestructible, and the low weight is also beneficial when traveling. The launch campaign included 4 floral arrangements – trying to catpture the essence of each fragrance. Made together with floral designer and botanical artist Mirja Bozarth Fornell. The typography follows the same design system as found on other Tangent GC product ranges, but reduced to a minimum in order to reach an even higher level of refinement.
