Étiquette’s packaging design for Lesta Home breaks away from the dull mainstream and eco categories. Embracing the concept of “Cleaning in Style,” the minimalist yet sophisticated visual language and elegant typography elevate the brand’s persona.
The logo’s clever use of the letter ‘O’ creatively plays into the visuals of foam formations. The earthy color palette reduces the typical functional feel of household products, making Lesta Home’s bottles stand out.
SITUATION The household chemical market is divided into two main categories — mainstream and eco. And both are visually boring. An opportunity to fill in the gap and create modern, friendly, sophisticated, professional and effective products to conquer the space on the shelves and at home.
SOLUTION Cleaning in style — is the whole concept of the design and product naming. It is minimal but uses sophisticated visual language. Typography enhances the beautiful and elegant personality of the brand. The logo letter ‘O’ codes a graphic expression of foam formations. The products’ earthy and subtle color palette is chosen to perfectly match and complement the interior. We reduced the feeling of household chemistry by creating a unique container you don’t want to hide in the bathroom cabinet. The bottle is made of highly recyclable HDPE plastic. Almost a big O for your interior.
