Noughty Offers A Sophisticated Choice For Non-Alcohol Consumers

NotOnSunday’s packaging design for Noughty, Thomson & Scott’s premium non-alcoholic wine brand showcases a meticulous approach to creating a flexible brand identity. From the initial launch of the Noughty Sparkling Wine range, the design aimed to be adaptable to Thomson & Scott’s evolving product portfolio. The latest Noughty Rouge, Blanc, and Rosé wine labels feature a consistent structure with bold and impactful design elements, including foiling, varnishes, and embossing, enhancing the premium aesthetic. This thoughtful design ensures that Noughty stands out, offering non-alcoholic consumers a sophisticated and diverse option.


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Noughty is a premium non-alcoholic wine brand by Thomson & Scott. They’ve been one of the leaders in creating the global shift to alcohol-free drinking since 2019 and their wines are now distributed in more than 40 countries worldwide, including the US, UK and Australia. Since the very beginning of Noughty, NotOnSunday has been working closely with the Thomson & Scott team to help create an established brand that holds its own in an ever-growing competitive market. There was a multitude of things to consider when we initially created the Noughty brand. It began with the launch of the Noughty Sparkling Wine range, however, Thomson & Scott always had the ambition to expand their portfolio and give non-alcoholic consumers the same degree of choice and variety as your regular wine connoisseurs.

We knew that we would need to create a brand identity that could be easily adapted and changed to whatever products Thomson & Scott wanted to create next. With the latest Noughty wine range launch, our solution was to refresh the Thomson & Scott brand mark and hierarchy of the labels, considering what and where things should be seen first. With Noughty already successfully established through its sparkling wine range, we were able to confidently push the boundaries of the latest Noughty Rouge, Blanc and Rosé wine labels. We created a consistent label structure that was both bold, impactful and retained premium cues through the use of foiling, varnishes and embossing of the labels. The result is a range of bottles that makes people feel more confident and comfortable in any space and scenario when choosing to drink Non-alcoholic wine, whether that’s at a restaurant, at home or when you’re out with friends at the bar.

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