Applying sunscreen, like taking daily vitamins, can quickly start to feel more like a chore than something good for your body. Not to mention, if you’re someone driven by aesthetics, the packaging of both sunscreen and vitamins leans pharmaceutical and cold, leaving a lot to be desired.
Le Rub, however, is a new luxury mineral sunscreen with packaging designed byLeslie David Studio inspired by the relaxing, elegant nature of the Mediterranean. The packaging features a bold logo, strong colors, and vintage typography.
The choice of a soft retro type adds a touch of nostalgia, enhancing the overall appeal. The typographical layout, while structured, maintains a whimsical feel, aligning perfectly with the brand’s promise of a carefree summer experience. Further, the tactile nature of the recyclable aluminum squeeze tube adds a sensorial layer to the product, creating a luxurious experience from the moment you squeeze out your first drops. But what makes Le Rub’s packaging genuinely distinctive is the product’s transformative quality, as the tube takes on new organic shapes after every use, mirroring the brand’s commitment to sustainability.
The color palette chosen for Le Rub’s packaging design is a nod to the brand’s commitment to transporting users to the warm embrace of a summer day. The soft blue and bright orange hues evoke the essence of sun-soaked skies and sandy beaches, creating an instant connection to the Mediterranean vibe behind the brand.
The incorporation of gradients representing the day and night concept further enhances the visual appeal of Le Rub’s packaging. This thoughtful design choice ties seamlessly to the brand’s sun and after-sun products, creating a cohesive universe that tells a story of day-to-night skincare.
Leslie David Studio gives the sunscreen category new life—and maybe even better role model—with the combination of sustainability, luxury, and visual storytelling. The transformative nature of the packaging, bold typography, and carefully chosen colors all contribute to an immersive experience that transcends the typical sunscreen bottle. With Le Rub, sunscreen becomes more than just a skincare essential; it becomes a journey into a world of warmth, luxury, and endless summer.