Montague Brand Agency designed the packaging for Hunter Lab, merging contemporary aesthetics with sustainability in luxury gift packaging. Balancing grandeur and exclusivity with an eco-friendly focus, the agency embraced the era of conscious consumerism. The latest collection for Hunter Lab uses pressed and debossed forms as a physical transformation of natural raw materials, resulting in 100% compostable packaging. Made from sugarcane bagasse, wood pulp, wheat straw pulp, recycled A4 paper, and recycled corrugated paper, these compostable raw materials offer a rapid breakdown in compost, enriching nutrient levels and embodying a pioneering approach to sustainable luxury. Beyond the materials, the embossed details create a stunning, minimalistic design that perfectly blends sustainability with a refined aesthetic.
In the realm of luxury gift packaging, where artistry and prestige are paramount, a seismic shift is underway as contemporary aesthetics and sustainability begin to converge. Montague Brand Agency collaborated with Hunter Lab on their latest collection with a mission to transcend conventional aesthetic boundaries for sustainable production methods, offering a reimagined perspective on the art of gifting.
The brief; to uphold grandeur and exclusivity while adhering to the ethos of environmental stewardship. In this era of conscious consumerism, sustainability isn’t just a preference; it’s a cultural movement. Luxury brands, long heralded for their sumptuous packaging, find themselves navigating a novel realm: the intersection of extravagance and eco-consciousness. Our mission is underpinned by the philosophy that sustainability isn’t a constraint; it’s an avant-garde opportunity. We aspire to redefine the very essence of luxury gift packaging by infusing it with sustainability, yielding an alternative that not only retains sophistication but elevates it to a new level of social responsibility.
The latest collection for Hunter Lab features pressed and debossed forms as a physical transformation of natural raw materials; resulting in 100% compostable packaging. Within approximately 45-60 days, the boxes will completely breakdown in compost and enhance overall nutrient levels. Compostable raw materials used in the construction of each gift box include sugarcane bagasse, wood pulp, wheat straw pulp, recycled A4 paper, and recycled corrugated paper. These natural fibres are derived from plants with a short growth cycle and extensive sources resulting in minimal environmental impact. Compostable refers specifically to materials of organic origin that pose no toxic risk, and leave behind only beneficial residual matter to improve soil health.
