Memo Studio’s packaging design for Summertown Wine Co’s Woods Hill range is a visual ode to the picturesque landscape of the Adelaide Hills. Drawing inspiration from the rolling hills, eucalyptus trees, and vibrant Australian wildlife, the label highlights the essence of Summertown’s idyllic summer nights and golden sunsets. Jordy van den Nieuwendijk’s boldly stylized illustrations add a lively touch to the packaging. Using oversized colored foil enhances the design’s impact. The overall design feels almost like an optical illusion, with the gold foiling distorting the layer beneath. And yet, the design is approachable, setting this wine up to stand out amongst competitors.
Rolling hills, rich with eucalyptus trees and Australian wildlife, its warm summer nights and golden sunsets form the backdrop to this single vineyard winery, named after its location Summertown in the Adelaide Hills.
Combined with the simple concept of the joy of sharing delicious handmade wine with friends, Summertown Wine Co Woods Hill range creates delight at the slightest glimpse of the label expressed by Jordy van den Nieuwendijk’s boldly stylised illustrations – a car racing the hills, local flora and fauna, all and made to shine with the use of oversized coloured foil. Beautiful wine, handmade with love from the Piccadilly Valley, South Australia.
