In response to the collective distress of college students facing Taco Bell withdrawals during finals season, Taco Bell at Home introduces a groundbreaking solution: the “Taco Bell SOS Kit.” With thousands of students lacking convenient access to Taco Bell restaurants, this kit, featuring a variety of Taco Bell at Home essentials by Kraft Heinz, enables students to recreate their favorite menu items in their dorms.
The kit includes new Mild and Hot Flavored Crunchy Taco Shells, cherished sauces, and seasoning packets delivered directly to students’ doors through Amazon. Beyond the kitchen, the kit also offers an exclusive spill- and stain-resistant TwinXL-sized bedsheet, ensuring that students can indulge in their Taco Bell creations comfortably and mess-free, even while studying in bed.
Kraft Heinz and Taco Bell are launching Taco Bell at Home’s first consumer-forward campaign aimed to help students without Taco Bell on/near campus get their study break craving fix during finals season – introducing Taco Bell SOS.
Just in time for finals season, Taco Bell at Home will debut an exclusive Taco Bell SOS Kit, featuring essential Taco Bell at Home fan favs and a never-before-created, spill- and stain-resistant bedsheet for all the in-bed, late night study sessions.
- THE INSPIRATION: Inspired by the thousands of college students across the country without a Taco Bell within walking distance, the Taco Bell SOS Kit is designed to give students on these campuses the mouthwatering Taco Bell goodness they are craving, even without a restaurant nearby.
- WHAT IS TACO BELL AT HOME: Taco Bell at Home brings the restaurant chain’s beloved and signature sauces, shells, seasonings and more from the most popular Taco Bell menu items straight to consumers’ homes. Through its newly expanded partnership, Kraft Heinz will bring Taco Bell to new channels giving fans the opportunity to satisfy their Taco Bell cravings anywhere, anytime.
In partnership with Zeno Group, the brand continues to drive innovation forward, bringing the Taco Bell restaurant experiences fans know and love to their homes. Students across the country can purchase the Taco Bell SOS Kit for $7.99, while supplies last at TacoBellSOS.com. You can spot the full lineup of Taco Bell at Home products at major retailers nationwide.