Tag: Brands

Pearlfisher Updates Toy Brand Hearthsong and Stays True to the Brand’s Mission

Hearthsong is a toy brand started in 1983 that fosters joy, play, and imagination among kids and families. Initially a DTC brand selling toys for children of all ages through mail-order catalogs, Hearthsong saw the need to update its brand identity to appeal to millennial adults and their Zoomer and Gen Alpha kids. To do […]

Sacred Root’s Packaging Embodies the Brand’s Essence

Sergio Laskin’s packaging system for Sacred Root embodies the essence of the California-based supplement startup. The soft, natural colors of the packaging contribute to a zen aesthetic and serve as a visual representation of the brand’s ethos. Crafted with precision, the design enhances the product’s shelf appeal, creating an immediate connection with consumers. The packaging […]

Big Brands but Make Them Gummies

I’m unashamed to admit that I’m the kind of adult who buys gummy vitamins. If that says anything about my character, it’s that I prefer to enjoy life because why would I choose to swallow flavorless calcium, magnesium, or biotin pills when a chewable, semi-decent-tasting gummy exists?  And the only thing more youthful than gummy […]

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