It’s Time for FMCG Packaging To Go Kitsch; Here’s Why

By Emily Vernon, brand experience lead and consultant for Reckitt  FMCG brand design is not renowned for its humor. It’s good, solid, all “benefits and functionality,” and predominantly created for shelf standout.  But in the current global environment of uncertainty and frantic pace of daily life, consumers increasingly appreciate a brand that can bring a bit […]

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