Tag: Positive

Proof Positive: Basil Hayden’s Sophisticated New Look Boosts Sales

Just how valuable is design? For creatives, the answer to this question is self-evident—and annoyingly, surprisingly difficult to quantify. The Designalytics Effectiveness Award, included in this year’s Dieline Awards, tackles this topic by directly linking effective design to brand growth. This award is also unique as it’s entirely data-driven; retail sales performance and quantitative consumer testing […]

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