Tag: Sophisticated

Noughty Offers A Sophisticated Choice For Non-Alcohol Consumers

NotOnSunday’s packaging design for Noughty, Thomson & Scott’s premium non-alcoholic wine brand showcases a meticulous approach to creating a flexible brand identity. From the initial launch of the Noughty Sparkling Wine range, the design aimed to be adaptable to Thomson & Scott’s evolving product portfolio. The latest Noughty Rouge, Blanc, and Rosé wine labels feature […]

Proof Positive: Basil Hayden’s Sophisticated New Look Boosts Sales

Just how valuable is design? For creatives, the answer to this question is self-evident—and annoyingly, surprisingly difficult to quantify. The Designalytics Effectiveness Award, included in this year’s Dieline Awards, tackles this topic by directly linking effective design to brand growth. This award is also unique as it’s entirely data-driven; retail sales performance and quantitative consumer testing […]

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