Mark your calendars and clear your schedule—January 8th is National Bubble Bath Day. To commemorate the occasion, Village Company-owned Mr. Bubbles has announced a new limited-edition bubble bath inspired by gummy bears. The new Mr. Bubbles bath is blue, described as “fruity scented,” and packaged in an adorable bear-shaped bottle similar to gummy bears. The […]
Tag: Time
It’s Time for FMCG Packaging To Go Kitsch; Here’s Why
By Emily Vernon, brand experience lead and consultant for Reckitt FMCG brand design is not renowned for its humor. It’s good, solid, all “benefits and functionality,” and predominantly created for shelf standout. But in the current global environment of uncertainty and frantic pace of daily life, consumers increasingly appreciate a brand that can bring a bit […]