Meaningful Works debuts Wonder Wonder, an energy drink mix with a packaging design focused on simplicity and vibrancy. Developed and owned by female leadership, Wonder Wonder stands out with a lightning bolt design in unapologetically bold colorways, creating an easily navigable flavor system. The packaging exudes energy and playfulness, aligning with the brand’s ethos of providing a sustained boost without the crash.
Wonder Wonder is the first product developed, designed, launched and owned by Meaningful Works. Inspired and created by our female leadership, Wonder Wonder is an energy drink mix full of natural caffeine, delicious flavors and no creepy stuff–designed to give you a sustained boost that won’t leave you crashing like a hot mess. With caffeine for energy, B vitamins for focus and hydrating as shit electrolytes – Wonder Wonder Energy is finally here to help you stop doom-scrolling and start day spanking! Wonder Wonder is for real people who aren’t trying to be anything but themselves. We’re for every job, every imperfectly perfect human body, and every badass under the sun. We’re relatable and supportive whether you want the energy to get out of pajamas after a breakup or the focus to plan your next big career move – we’re here to help.
Simple yet energetic, our lightning bolt design in unapologetically bold colorways creates an easy-to-navigate flavor system that is extendable across various product forms. Our visual identity system and copywriting is empowering, playful and motivating, without overpromising or being overly optimistic or cute. “Energy powders and products on the market are either workout performance-driven, or are overtly cutesy and kitschy to capture the attention of women. We wanted to make a product for us— professionals who work hard and play hard, aren’t perfect (and don’t try to be), who want a little boost to get through the day.” Wonder Wonder is now available in Lemon, Berry, and Tropical flavors via wonderwonderenergy.com.
