Phew, this year has been a whirlwind, and I’m pretty sure we could all use a nap or a few weeks off.
That’s because it’s been a busy 365 days. What we love about our annual Top 50 is that it’s a snapshot of the past year highlighting the best in packaging. Not only did we get a Pepsi redesign without “gravitational pull,” but we saw many a heritage brand scrape away years of hard-earned brand equity. We saw AI become more popular and perhaps even widely adopted, for better or worse (we’re not quite sure). The world turned pink leading up to the release of the Barbie movie, and Twitter lost its bird and turned to X.
Oh, and people got riled up about squeeze bottles.
While we published countless articles, interviews, and design features, our top 50 stories are determined by our amazing and loyal readers. It’s always fun crunching the numbers and seeing what piqued your interest, even if some results are a little more curious than others. That said, we can’t help but wonder what the next year has in store. But, for now, scroll on down to see which articles our readers read the most in 2023.