NEOM’s packaging design for Bertolini & Figli’s Panettoni Cakes reflects a commitment to the company’s core principles of quality, satisfaction, and courage. The packaging mirrors the excellence of the artisanal products and marries tradition with a contemporary style, utilizing tin material to create a Christmas-themed layout that exudes elegance and preciousness. Through particular techniques such as embossing, debossing, and a blend of shiny and matte effects, the design achieves a well-balanced and premium look, resulting in a remarkable success with the product selling out within a month—a testament to exceeding expectations in the premium market.
Since the beginning in the 80s, the company have been faithful to 3 principles:
QUALITY of the raw materials, which are all carefully selected; of the finished product that is not only tasted, but also approved by customers whose reactions are listen to and carefully considered.
SATISFACTION for the company, for the passion that drives them to do the job; for the customers, so that they can always appreciate all products
COURAGE to change, to innovate, to invent with the desire to grow and always study because you never stop learning and overcoming your limits These principles guide the company business every day. They are the guarantee that the products purchased respect the excellence that only an artisanal product, personally followed step by step, can provide. Panettoni Cakes of ‘Casa del Dolce Bertolini e Figli’ (House of Bertolini and Sons’s Cakes), the best panettone cake in Italy.
Winning the first prize in the contest “The Best Panettone Cake GOLD” about Italian pastry is surely a great success to be celebrated and enhanced with a package that of course only a champion deserves. This is what we briefly were told about the creation of the identity of the panettone cakes of ‘Casa del Dolce Bertolini e Figli’. This project started from the design system made for the new brand and immediately applied to another famous product, the “Mandorlato”. However, it has to differs slightly from it in terms of elegance and preciousness starting from the material used: a tin.
This has been the starting point that made us create a special layout dedicated to Christmas event but at the same time enough elegant and stylish to live 365 days in house while bought . The result is that the packaging remains traditional and timeless, a contemporary style. The great work has been to use at its maximum the potential of the material: embossing, debossing, shades, shiny and matt effects combined together to make the overall feeling of a well balanced and harmonious premium packaging. The result is a packaging being sold out in one months, more better than the best expectation on a premium level offer.
