Drake Cereal’s packaging design for Sunday Coffee Project in Portland, Oregon, defies the conventional minimalism of the specialty coffee industry, opting for a loud and playful approach. The decision to package the coffee in cereal boxes, inspired by nostalgic Saturday mornings filled with cartoons and Cinnamon Toast Crunch, injects a vibrant and whimsical element to the brand. Drawing influence from children’s books, each box features a unique character on the front and a playful game on the back. With side panels boasting a word search and a checklist, the packaging invites engagement, creating an innovative and delightful experience for consumers.
Sunday Coffee Project (Portland, OR) is a small coffee roaster focused on high quality & exciting coffees. The specialty coffee industry often leans very minimal and clean in its branding and design. However, when my wife and I were brainstorming concepts for SCP, we knew we wanted to go in the opposite direction. We wanted something loud and playful. Something that would add a bit of color to the shelves. Something that our kids would want to engage with.
We had settled on the name Sunday – our family’s favorite day together. I started to think about my weekends as a kid and remembered many mornings of watching Cartoon Network and eating lots of Cinnamon Toast Crunch. That sparked the initial idea to package our coffee in cereal boxes. From there, we drew inspiration from books we read with our kids. The Richard Scarry series along with the Mr. Men/Little Miss series were big influences in developing our brand. At this point, we’ve released 5 different box designs. Each has a unique character on the front and a game to play on the back. The side panels include a word search and a checklist (a playful take on the nutritional facts label). We’re excited to keep growing and releasing new designs as we go!
