HAGA’s packaging design for MADAM Lindinha Lucas beer brand transcends the challenges of incorporating a female image, opting instead to celebrate and empower women in an artistic and sophisticated manner. The decision to spotlight women as the show’s star is visually compelling and navigates the delicate balance of creating an appeal that resonates with all.
The new logo, a MADAM’s autograph featuring a single-line lady drawing cradling a hop flower, encapsulates the brand’s essence. Inspired by show tickets, the labels evoke the performance ambiance, with carefully crafted copy and a radial graphic indicating the final consumption date. The art deco custom font and clean illustration style round out the identity, inviting consumers to let the captivating show begin.
When our friends of MADAM Lindinha Lucas approached us to redesign their brand, we knew that this would be a tough one. Using a female image on a beer brand always brings different challenges to create something that is not derogatory to women and still appealing, both to men and women. With this in mind, we decided to turn the women the stars of the show, literally. Based on their initial concept, we wanted to elevate the brand and put it under the spotlights and present each beer as a women performed show. We designed the new logo, a MADAM’s autograph with a single line lady drawing, holding a hop flower. The labels were inspired by show tickets and all the copy was created to fit this theme, including the final date of consumption radial graphic. The art deco custom font and the clean illustration style completes the identity. Let the show begin!
