What Else Studio’s packaging design for Kally Wines intricately reflects the essence of the brand, derived from young chardonnay grapes, capturing the early harvest and the transformation into a delicious, tart, golden juice. The packaging communicates the beverage’s signature acidity and bite and serves as a visual narrative of the journey from vine to bottle. Kally is committed to a flexible design system and scalable marketing solutions, positioning the brand as a frontrunner in the wine alternative space and ensuring a seamless transition into a digital-first market.
Kally is a one-of-a-kind verjus based non-alcoholic wine alternative co-founded by Katie Mitic and her husband, Scott. Looking to curb their drinking, Katie and Scott stumbled upon verjus, the core ingredient in Kally. Crafted from young chardonnay grapes, harvested early, and pressed into a delicious, tart, golden juice, verjus gives Kally its signature acidity and bite, without the booze.
Kally enlisted our help to refine their brand positioning and customer experience, establishing them as a key player in the wine alternative space. Through a flexible design system and scalable marketing solutions, Kally is now poised for growth in a digital-first world.
