Who knew pet food could look and feel like a stunning editorial layout? Creative agency F33 has helped pet food brand Plet create a packaging system that looks like a work of art. From the arresting bright colors to the thoughtfully bold typography, the packaging is fit for humans looking for a brand with an eye for aesthetics. The food photography, for example, the salmon pieces on the Salmon With Rice pack, adds a hint of dimension and a delicious visual system suitable for humans and pets alike.
Plet is a new brand of food for dogs and cats that focuses on giving the best nutrition to our animals. Under the claim “feeding is not the same as nourishing” it is aimed at an urban profile that thinks about the importance of the quality of its animals’ diet.
