Adey Efrem is a packaging designer at Impossible Foods, but in her free time, she’s known for her AI explorations that she shares across LinkedIn. Her prompts are not only clever and timely, but they showcase the expansive possibilities of AI in the packaging world.
From Frito-Lay holiday flavors to festive Christmas soda flavors, the results are whimsical and imaginative, leaving her viewers wanting more delicious ingenuity while showcasing the possibilities that AI develops for its users.
Most recently, Efrem created a series of imaginative ice cream flavors using the concept of “Breakfast with Ben & Jerry.” The resulting images generated flavors including Waffles and Syrup, Bacon and Grits, Strawberry French Toast, Scrambled Eggs, Blueberry Pancakes, Avocado Toast, Toast and Jelly, and Cornflake Crunch.
The packaging for the generated images beautifully reflects the original (and real) Ben & Jerry’s packaging, down to the typefaces and logo. There are minimal discrepancies, and it’s fascinating to see AI’s limitations. For this exploration, a few mishaps are the text on the ice cream pint’s lid and the inability to write “Vermont’s Finest” above the logo.
What AI can do really well, though, is the packaging artwork and the matching background set. Even though scrambled egg-flavored ice cream sounds abhorrent, the artwork on the packaging fits perfectly into the Ben & Jerry’s brand world, so much so that I would trust it. Plus, the yellow, fluffy ice cream in the cast iron skillet is a clever design element that makes me want to learn and taste more.
AI-generated packaging has come a long way from where it started, and Efrem’s relentless experimentation is tangible proof. Her results are engaging, and her thoughtful prompts create an understanding of how brands can get creative with future projects, innovations, or collaborations.
And maybe, just maybe, we’ll start seeing more savory ice cream flavors in the future.