LionPeng Packaging Studio’s collaboration with Jiahua Mooncake Company resulted in a striking and culturally rich packaging design for the Jiahua Mooncake Mid Autumn Festival Gift Box Series, with a focus on conveying the authenticity of Dian-style mooncakes spanning brand positioning, marketing strategies, and co-creation of product lines. By incorporating a special “cloud” icon and a […]
Tag: Artful
Itxart Olive Oil’s Generational Tale Told Through Artful Packaging
Laia Fusté Studio’s packaging design for Itxart Olive Oil showcases the essence of the two generations and their distinct voices within the family legacy. Employing a captivating art deco aesthetic, the packaging features a rich green hue that not only reflects the olive oil’s natural origins but also resonates with the lush landscapes of Catalonia. […]