Tag: Mooncakes

LionPeng’s Artful Packaging Redefines Jiahua Mooncake’s Authenticity

LionPeng Packaging Studio’s collaboration with Jiahua Mooncake Company resulted in a striking and culturally rich packaging design for the Jiahua Mooncake Mid Autumn Festival Gift Box Series, with a focus on conveying the authenticity of Dian-style mooncakes spanning brand positioning, marketing strategies, and co-creation of product lines. By incorporating a special “cloud” icon and a […]

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