If 2023 taught us anything, there’s a palpable—and warranted— fear of Artificial Intelligence (AI) breathing down designer’s necks and threatening to take their jobs. Scotch whisky brand Label 5’s latest “City Lights” collection is a sign that the robots, for the time being, still have some catching up to do. The brand used AI to […]
Tag: Brand
Onmi Design’s Refresh for Purlom Transforms the 40-Year-Old Spanish Meat Brand
In the past few years, we’ve seen the rise of tinned fish brands utilizing trend-forward branding. And while everyone seemed to love it, tinned fish doesn’t quite have the legs like charcuterie. Because no one will ever turn their nose up to cured meats. And fish don’t have legs. Purlom is a Spanish meat brand […]
10 Best Brand Collabs of the Year
I love it when two brands team up for a wild collaboration and create something new and delightful—hell, it’s great when they even get deeply weird. The seamless fusing of two completely polar opposite brands is a remarkable balancing act, and to genuinely pull it off feels like an act of wizardry. This past year, […]
Pearlfisher Updates Toy Brand Hearthsong and Stays True to the Brand’s Mission
Hearthsong is a toy brand started in 1983 that fosters joy, play, and imagination among kids and families. Initially a DTC brand selling toys for children of all ages through mail-order catalogs, Hearthsong saw the need to update its brand identity to appeal to millennial adults and their Zoomer and Gen Alpha kids. To do […]
Skincare Brand Moksi’s Gender-Neutral Approach Tells a Powerful Story of Resilience
Skincare, unlike food and beverage, is particularly gendered. We see skincare for teen boys, aging women, and even bearded bros. But, what we rarely see is skincare that’s for all. Moksi, however, is a brand that’s challenging the norm. Developed by Lies De Nyn, an entrepreneur who recently overcame breast cancer, the goal was simple: […]